Collagen and Polypeptide Delivery Combinations - Why they Matter

Have you ever wondered if your collagen cremes and serums were effective? Collagen tends to have a bad rep, because its "large molecule" has a hard time absorbing into the skin, to treat elastosis effectively. 

Marine collagen is a form of collagen that derived from an assortment of sea algae species Laminaria and Padina. This marine collagen polypeptide is designed to stimulate type III Collagen deep down within the skin. Collagen is a large molecule that alone cannot penetrate into the skin - so scientists found that polypeptide technology can actually stimulate the synthesis marine collagen in the skin. This new technology allows the skin to open up and allow the collagen through, because the regular molecule is too large to get in. 

Combination of marine collagen with polypeptide technology, will help our skin by stimulating collagen production, and elastin collagen thickening, encouraging skin renewal and minimizing muscle contractions, reducing the appearance of deep wrinkles and fine lines, helping provide long-term improvements in deeper wrinkles, helping prevent collagen and elastin breakdown to firm the skin. I recommend using a serum instead of a crème, since a serum is water-based, has no oils, and is most easily absorbed. 

Determine your Skin Type and Choose the Best Daily Routine!

Our skin is in its most natural state upon waking in the morning. Take a look at your skin when you first wake up. If you see oils only on the tip of the nose, but overall dryness, then you have dry skin. Oils on the T-zone usually signify normal skin, oils all over the face, accompanied by blemishes often signify acneic skin.

Each client’s skin has unique needs, so selecting the right products is very important. There are many types of cleansers available on the market, and there is no one perfect product for all. Typically, older clients have dry skin and prefer milky cleansers because they don’t strip the skin of natural oils, and moisturize as they clean. Younger clients may prefer a foamy cleanser, which makes the face feel “squeaky clean” and tight. Different cleansers are made with ingredients added specifically to treat certain skin types. For example, aloe and chamomile are added to soothe sensitive skin, salicylic and AHA to treat oily, and acne-prone skin. 

Applying serum is essential if you want to target wrinkles, and deliver active ingredients deep into the skin. Serums have small water-based molecules that penetrate the skin, and go to work reducing fine lines, and crow's feet. For everyone over 30, select a serum with peptides if you are worried about wrinkles, a serum with alpha arbutin if you are trying to get rid of hyper pigmentation, and a serum with collagen boosting Trilogen, if you want to plump and firm inelastic skin. 

Applying moisturizer is essential after serum application. This step ensures that the serum doesn't evaporate, and provides a double layer of anti-aging peptides. Choose a light moisturizer to allow the skin to breathe, such as a hyaluronic peptide crème, or an antioxidant leave-on mask at night.

The most important step in the evening is washing the face thoroughly! My nighttime regimen is very simple - it doesn’t matter how tired I am at the end of the day, I always wash off my make-up, apply my hyaluronic acid/peptide serum (I use SAIAN Active renewal serum) to the face and neck, and tie back my hair to avoid breakouts caused by hair product residue touching the sides of the face.

Anti-Aging Treatments for the Neck and Decollete

The face, neck and décolleté are exposed to the sun, wind and cold weather, and must be all cared for in the same way as the face during the professional treatment and at home. The delicate neck and décolleté area is often ignored when it comes to application of moisturizers and sunscreen, and is easily susceptible to dehydration and sun damage. The signs of aging in the neck area are a result of our muscles losing elasticity, so along with a proper skincare regime, we have to learn to firm and tone the muscles to hold the skin tightly. As we age, the neck and jowls may start to show horizontal wrinkles and folds and begin to droop because of the daily gravitational pull, and slowing down of collagen production. This, of course causes the face to look much older than it may look otherwise. Also, genetics play a big role in the way our skin looks in that area. While many women take very good care of the skin on their face, the neck and chest often reveal their true age. 

SIGNS OF AGING ON NECK AND DÉCOLLETÉ 

Because the skin on the neck and décolleté is thinner and less elastic than skin in other areas, it’s more susceptible to environmental damage, which is compounded by the fact that this area is much more likely to be neglected and unprotected. The most common types of skin problems that are seen on the neck and chest are hyperpigmentation (brown spots), wrinkles, crinkliness, horizontal “necklace lines”, redness, blotchiness, elastosis, and skin tags. More complicated issues such as cutis rhomboidalis nuchae (leathery deep wrinkling on the back of the neck), and poikiloderma of Civatte (usually affects the front and sides of the neck in mostly fair-skinned clients) both result from long-term sun damage, are benign, and require gentle care. The skin on the neck is definitely different than that on the face, and if not well taken care of, will create unattractive disharmony that many women are self-conscious about. 

SPECIALIZED SPA TREATMENTS 

There is a variety of different anti-aging neck and décolleté treatments that can be done in the spa to address these issues above. Most clients will require a series of treatments to see results, so it is advised to suggest a package deal of 3 – 6 treatments. Treatments range from the most basic enzyme exfoliation, to laser rejuvenation, and prices can be set according to your area. 

Exfoliation 

To achieve a lifting effect, estheticians should start the cleansing and exfoliation routine upwards from the décolleté and continue to the face. Enzymes are a wonderful way to safely exfoliate the skin - this has been my favorite method for years! An enzymatic exfoliation is a good natural way to clean out the pores, get rid of excess oils, slough off the dry and dead skin for a healthy cell turnover. Fruit enzymes, such as Bromelain (from pineapple) and Papain (from papaya) eat away at the oils and dry skin, to expose a refreshed, clear complexion. Enzyme masks are generally more gentle and more safe than acids, and don’t thin the skin like Retin-A. A good natural enzyme mask brightens the skin, activates cellular function, increases circulation, fades discoloration and leaves the skin feeling and looking fresh, smooth and healthy. Dry enzyme masks that are activated moments before application are more potent, and have a longer shelf-life than pre-activated gel-like masks. This type of facial exfoliant usually comes in the form of a mask based on marine clay, bentonite, or oats. This is my favorite type of enzyme mask, because it’s more gentle than an enzyme peel, which generally contain 10% to 30% AHA, and is not suited for everyone. An example of such a product would be a pumpkin peel. It is quite strong, so it’s not always recommended for the thin skin on the chest. Just like a chemical peel, please administer an enzyme peel with caution, making sure your client is a good candidate for the product. Some menopausal clients may experience redness and sensitivity on the décolleté, so it's better to hold off on the deep exfoliation. The average time needed for enzymes to do their job is 7-10 minutes, this treatment can be repeated once in 3 weeks, and can be added to any basic facial for as little as $20. 

Mask 

Pure collagen masks are the perfect hydrating and anti-aging treatment for the neck and chest. Décolleté products should not be too harsh, since the skin is thin in that area. It's also preferable to have fragrance-free, hypoallergenic products, to avoid any reaction. For the best results, choose German masks which are made from the highest quality medical-grade freeze-dried insoluble collagen fibers. These masks come dry, are soaked with an activator solution, and then molded to the face for 20 minutes. This specialized facial not only provides a tightening of the skin, but moisturizes, plumps, and reduces wrinkles for up to 3 weeks. Ideally, clients are encouraged to return for a facial once every 3-4 weeks, and the average cost is $150-$180 for an hour – hour and a half facial. 

Photorejuvenation 

An IPL laser (Intense pulsed light) usually gives good results for diminishing redness, fresh hyperpigmentation, and stimulating mild collagen growth. A series of 6 is recommended, and the cost is usually around $500 per treatment.. Like all laser treatments, it’s best to do this in the winter time, and the client will need maintenance treatments when brown spots reappear, usually once or twice a year. 

Fractional lasers are newer and also treat wrinkles and post-acne scars. The non-ablative fractional lasers, like the Fraxel, may cost as much as $5000 for 6 treatments, and have a two day down-time. This laser will take two to six months to give the best results. Ablative fractional lasers, like the Active FX, have a four to eight day down-time day downtime and give a better result for the crinkly areas on the neck. The cost of this procedure is usually $1,000-$2,000 per treatment, and a series of 4 is recommended over a six month time span. I like to stay safe, and don’t work over the thyroid or the breasts with mechanical equipment to avoid stimulation of the lymphatic system. 

HOME CARE 

At home, one should cleanse that whole area with cleanser daily, and exfoliate with an enzyme mask once in three days. This is the only way to achieve an even transition in color and texture from the bust to the face. Moisturizer, as well as sunscreen should always be applied, to prevent sun damage and wrinkles. I am a true believer in peptides, and the best combination that I have found to work well against wrinkles on the face and neck has been Acetyl Hexapeptide-8 (Argireline®) with Matrixyl ™3000. Acetyl Hexapeptide-8 (Argireline®) improves wrinkle depth, wrinkle volume and roughness. Matrixyl ™3000 minimizes crow’s feet and laugh lines, and prevents from further damage and wrinkle formation.Usually, peptides are best absorbable when used in a water-based serum, with the addition of low-molecular weight Hyaluronic Acid. 

This is the formulation behind SAIAN Active Renewal Serum. Ingredients are listed on the label starting with the most prevalent to the least prevalent. It is important to choose a product which is water-based, and has peptides in the beginning of the ingredient list – this way you can be assured of the amount of peptides in the formula. You may also consult the manufacturer, and ask what percentage of a given peptide is used. Usually, 10% of each peptide is sufficient to give great results, if there is a blend of 3 or 4 peptides in a formula. Avoid peptide combinations that are mixed with hydroquinone, parabens, and other toxins that can irritate the skin. 

EXERCISE 

One of the reasons for wrinkles on the neck and bust is gravitational pull, and often sleeping on high pillows and sleeping on the side can cause lines and wrinkles between the breasts and on the neck. Reversing the gravitational pull can be done by wearing a neck bandage or a compression garment for the face. This mechanical mode of lifting the neck, and resisting the gravitational pull works well when the client is doing housework or sleeping. The best way to prevent sagging, and to reduce preexisting damage is to do simple exercises that tone the muscles. Clients typically see results within the first month of consistent exercises. To target the “turkey neck”, the muscle which needs to be focused on is the platysma. The platysma muscle arises from the pectoral and deltoid muscles and rises over the clavicle, proceeding upward in a slanting manner along the sides of the neck. This group of muscles holds the neck and jaw line upward in youth but may separate during the normal aging process, leading to a drooping chin, sagging jawline and loose skin under the chin. 

The easiest exercise to tone this muscle is “kissing the ceiling”. Tilting the head up, extending the lips, as if kissing the ceiling. It’s advised to do 3 rounds of 20 reps each day for a toned neck. I hope my advice was helpful to better understand the variety of treatments for the neck and décolleté. All systems work well for different people, so the key is finding a balance. There is no need to incorporate all the items I list in the article to achieve amazing results, but I am confident that trying some of these treatments, products, machines, and exercises will greatly benefit your clients!

Home Care for Sensitive and Dry Skin

When it comes to home-care, before making any recommendations, I like to conduct a client consultation, to analyze my client's skin. For anyone with dry, and very dry skin, I always recommend to start with a moisturizing milky cleanser twice a day. This can be a cleanser based on Aloe Vera, Chamomile, Calendula, Sage, and Vitamin E. Choose a cleanser that doesn’t irritate the eyes, and also removes make-up well. By starting with a milky cleanser, you know that all steps in your daily routine are designed to hydrate. The face, neck and décolleté are exposed to the sun, wind and cold weather, and must be all cared for in the same way as the face during the professional treatment and at home. The delicate neck and décolleté area is often ignored when it comes to application of moisturizers and sunscreen, and is easily susceptible to dehydration and sun damage. 

Most of us take very good care of our face, but often ignore the neck, décolleté and bust. Taking care of the neck and décolleté is no different than taking care of the face. To achieve a lifting effect, estheticians should start the cleansing and exfoliation routine upwards from the décolleté and continue to the face. At home, one should cleanse that whole area with cleanser daily, and exfoliate with scrub or enzyme mask once in three days. This is the only way to achieve an even transition in color and texture from the bust to the face. Décolleté products should not be too harsh, since the skin is thin in that area. It's also preferable to have fragrance-free, hypoallergenic products, to avoid any reaction. I dislike using mechanical equipment on the chest, or by the thyroid, to avoid stimulation of the lymphatic system.

When it comes to moisturizing the skin, a serum always comes first. Choose serums based on Hyaluronic Acid containing Peptides that reduce wrinkles and rejuvenate skin. As we all know, ingredients are listed on the label starting with the most prevalent to the least prevalent. It’s important to choose a product which is water-based, and has peptides in the beginning of the ingredient list – this way you can be assured of the amount of peptides in the formula. You may also consult the manufacturer, and ask what percentage of a given peptide is used. Usually, 10% of each peptide is sufficient to give great results, if there is a blend of 3 or 4 peptides in a formula. 

Avoid peptide combinations that are mixed with hydroquinone, parabens, and other toxins that can irritate the skin, and don’t forget to nourish your skin with Vitamin C. Three of the most potent forms of Vitamin C available on the market today are Ascorbyl Glucoside, Sodium Ascorbyl Phosphate, and Magnesium Ascorbyl Phosphate. This powerful antioxidant combination in a serum fights free radicals, stimulates collagen production, nourishes the skin, reduces the appearance of fine lines and wrinkles, and brightens skin tone while keeping stable. Remember, a true serum has a watery, oil-free formula that is easily absorbable by the skin. This type of product is ideal for application around the delicate skin if the eyes, and the nasolabial folds. Most serums tend to be ionizable, and can be penetrated with a galvanic machine while the client is getting a facial. This is a great way to get the best results from the active ingredients in the product! You don't need any big professional equipment - there are a number of hand-held units available on the market, that work as well as the large machine, and sometimes even better! 

I also love collagen! Marine collagen is a form of collagen that derived from an assortment of sea algae species Laminaria and Padina. This marine collagen polypeptide is designed to stimulate type III Collagen deep down within the skin. Collagen is a large molecule that alone cannot penetrate into the skin - so scientists found that polypeptide technology can actually stimulate the synthesis marine collagen in the skin. This new technology allows the skin to open up and allow the collagen through, because the regular molecule is too large to get in. Combination of marine collagen with polypeptide technology, will help our skin by stimulating collagen production, and elastin collagen thickening, encouraging skin renewal and minimizing muscle contractions, reducing the appearance of deep wrinkles and fine lines, helping provide long-term improvements in deeper wrinkles, helping prevent collagen and elastin breakdown to firm the skin.

After applying a serum, it's best to apply a creme. The reason for this is that a creme creates a barrier that helps keep the serum from evaporating. Since serums don't have oil, they penetrate quickly, but don't feel like they are moisturizing enough. Most of the time, serums leave a tight feeling on the skin. After application of creme, the skin will feel softer, more shiny and moisturized. This is especially beneficial during the wintertime, since most of us feel dry and chapped. For cremes, I recommend looking for a hyaluronic acid base with Peptides, Apricot Kernel Oil, Squalene (from olives, not shark liver), and Jojoba Oil. There are also some great new ingredients specifically designed for the wind and cold, such as Antarcticine. This ingredient helps the skin retain water, preventing cutaneous dryness, stimulates fibroblast adhesion and keratinocyte growth, regenerating tissues and enabling a faster healing of wounds, and increases collagen type I and IV, as well as elastin, resulting in a restructured skin and a reduction in wrinkles. This active ingredient also reduces the depth of wrinkles, especially on the forehead and around the eyes.

To complete the daily skincare regimen, use sunscreen daily, regardless of season, since the sun shines on us every day of the year. I recommend a sunscreen which is non-comedogenic, and non-toxic. Remember to choose a sunscreen with physical blocks like Zinc and Titanium dioxide, as opposed to chemicals which will enter the bloodstream and cause long-term damage in the long run.

Hyperpigmentation - How Can I Remove Dark Spots on the Face and Body?

Removing dark spots on the face and body is extremely challenging, so I don’t like to use the term “remove”, but substitute it for “treat” or “diminish”. Hyperpigmentation is not an easy issue to treat, and it may take years to accumulate, so there is no easy fix for this issue. The best time to start a hyperpigmentation treatment is always in the fall or winter, because you need to avoid the sun when performing peels or deep exfoliation. Knowledgeable and experienced skin care professionals don’t like using the ingredient hydroquinone, because it is highly habit-forming, and the hyperpigmentation comes back after the patient stops using the products. The safest bet is using products based on kojic acid, tyrostat, andalpha-arbutin over a 28-day cycle. Usually even the most stubborn melasma and sun spots fade after this intensive course.

Les Nouvelles Esthetiques & Spa's prestigious Best of the Best 2015 have been announced

The winners of Les Nouvelles Esthetiques & Spa's prestigious Best of the Best 2015 have been announced, and SAIAN Natural Clinical Skincare is the winner in the MASK category! Thank you for making our products award-winners 3 years in a row! The full list of winners and nominees is here: https://www.lneonline.com/pdfs/spread.pdf

Collagen Infusion Training Tutorial Excerpt

SAIAN Collagen Infusion + Non-Surgical Neck-Lift is our favorite treatment! Here is an excerpt from our treatment training tutorial where you can see a collagen mask application with the neck wrap. The results are amazing - more hydrated, moist, firm and plump skin for 2-3 weeks!

The Correct Way to Apply Moisturizers

Is the overwhelming amount of moisturizers on the market causing you confusion? When to apply a creme? What about a serum? When to apply ampoules? What about a collagen spray? Do you really need all that "stuff"? 

Before making any recommendations, I like to conduct a client consultation, to analyze my client's skin. For anyone with dry, and very dry skin, I always recommend to start with a moisturizing milky cleanser twice a day. This way you know that all steps in your daily routine are designed to hydrate.

When it comes to moisturizing the skin, a serum always comes first! Remember, a serum has a watery, oil-free formula, that is easily absorbable by the skin. This type  of product is ideal for application around the delicate skin if the eyes, and the nasolabial folds. Most serums tend to be ionizable, and can be penetrated with a galvanic machine. This is a great way to get the best results from the active ingredients in the product! You don't need any big professional equipment - there are a number of hand-held units available on the market, that work as well as the large machine, and sometimes even better! Here is a link to a previous blog entry about the hand-held machines.

After applying a serum, it's best to apply a creme. The reason for this, is that a creme creates a barrier that helps keep the serum from evaporating. Since serums don't have oil, they penetrate quickly, but don't feel like they are moisturizing enough. Most of the time, serums leave a tight feeling on the skin. After application of creme, the skin will feel softer, more shiny and moisturized.

Ampoules and extremely liquid serums are best used under masks, especially collagen masks. Never wash the face after removing that product - remember, you are penetrating nourishing ingredients, so everything will stay on the skin after application.

Choosing The Right Serum For Your Skin Type

As skin care professionals, we all know what a dramatic difference using an amazing serum can make. It can take years off our client’s appearance, reduce fatigue, tighten the pores, minimize rosacea, soothe dryness, reduce hyperpigmentation and diminish wrinkles! 

What is so special about serums? The wonderful thing is that they pack a powerful punch of concentrated active ingredients! A serum's molecule is usually very small, and delivers the ingredients to all skin layers without clogging the pores with any oil, glycerin, or other comedogenic fillers. A product like this is usually gel-like, and water-based, so it absorbs instantly, and doesn’t sit on the surface of the skin. The benefit of this gel-like oil-free consistency, is that (unlike some cremes) a serum can be used very closely around the eyes without causing the development of milia and irritation. While younger clients like the tight feeling of an oil-free product, such as a serum, older clients may feel like their skin is too dry, and choose to apply creme over the serum, to replenish. This is a great way to provide a barrier that keeps the serum from evaporating, as well as provide a double layer of active ingredients (such as peptides and hyaluronic acid).

In recent years, there has been a plethora of advances in product formulation, the best being the elimination of parabens and chemicals from many product lines. Natural preservatives such as citric acid, ethylhexylglycerin and phenoxyethanol efficiently provide a two year shelf life for most serums, and don’t have any toxic side effects that are associated with parabens and similar chemical preservatives. The best base for serums is water, and to get that silky smooth gel feeling, the best, and most potent moisturizing ingredient on the market is Hyaluronic Acid. Did you know that the loss of skin elasticity that comes with aging, is often the result of decreasing Hyaluronic Acid (HA) levels? HA is the best topical hydrating agent and a potent anti-inflammatory that stops itching and burning, is very soothing, and results in smoother skin. The best type of Hyaluronic Acid is a vegan low molecular weight HA. This is not harvested from a rooster comb, or chicken cartilage, but is plant-based, and manipulated in a lab for a perfect, hypoallergenic product! This ingredient is the same type of gel that is used in dermal fillers such as Restylane® and JUVÉDERM®, and is completely safe. 

Now that we know the best base for a serum, let’s talk a little about the best active ingredients that we can add to the blend! Since we want to reduce wrinkles, and give the face a more youthful appearance, peptides are a great choice. Peptides are small fragments of proteins, and proteins are the key building blocks of most living tissues. Certain kinds of peptides have an avid affinity for copper, to which they bind very tightly. The resulting compound consisting of a peptide and a copper atom has become known as a copper peptide. A distinctive feature of GHK copper peptides is that they reduce scar tissue formation while stimulating normal skin remodeling. In other words, they help better restore the damaged area to its original look.

Acetyl Hexapeptide-8 (Argireline®) improves wrinkle depth, wrinkle volume and roughness. This peptide can significantly modulate muscle contraction, thereby destabilizing the cell so it cannot release the neurotransmitters that make the muscle contract thus preventing formation of lines and wrinkles. Argireline® reduces pre-existing wrinkle depth and relaxes facial tension. Matrixyl-3000® minimizes crow’s feet and laugh lines, and prevents from further damage and wrinkle formation. Trylogen® boosts synthesis of Collagen I, III, and IV, uniforms fibril diameter and spacing, and inhibits enzymatic breakdown, avoiding excessive collagen damage. 

I also see many serums made with powerful brighteners and antioxidants, such as Vitamin C. Three of the most potent forms of Vitamin C available on the market today are Ascorbyl Glucoside, Sodium Ascorbyl Phosphate, and Magnesium Ascorbyl Phosphate. This powerful antioxidant combination in a serum fights free radicals, stimulates collagen production, nourishes the skin, reduces the appearance of fine lines and wrinkles, and brightens skin tone while keeping stable. 

Some wonderful brightening ingredients have emerged recently, as alternatives to the toxic Hydroquinone, which is steadily losing popularity on the market during the past 5 years. Three of the most potent non-toxic whitening agents available on the market today are Tyrostat™ (derived from Rumex Occidentalis Extract), Nonapeptide-1 (Melanostatine®5) , and α Arbutin, which address the affects of discoloration and hyperpigmentation on the skin. These amazing new natural ingredients prevent hyperproduction of melanin and further activation of tyrosinase, thus blocking melanin synthesis for better control over skin tone and brown spots. When used daily, a serum with α Arbutin promotes brightening on all skin types, minimizes the appearance of liver spots and age spots, can reduce the degree of skin tanning after UV exposure. 

It’s always best to apply serums after cleansing the skin, and before the application of moisturizers. This is typically the last step in a facial, and I recommend to use your galvanic machine to increase the serum’s penetration, since most are ionizable. A treatment like this, with the right product, is guaranteed to wow your client, and provide her with a healthy lift and glow!

Microcurrent FAQ- Everything You Wanted To Know

A couple of weeks ago, I shared some valuable information about microcurrent devices, and their use in professional aesthetics. Today, I'd like to expand upon this topic, and thoroughly explain the best modes of marketing and promoting your new Non-Surgical Face-Lift treatment!

As you know, we are living in a day and age where everyone seeks instant gratification, and this amazing facial procedure is sure to give your clients the immediate and cumulative results they are looking for! 

MICROCURRENT FAQ:

-What's some of the most effective language a spa pro could use to summarize your machine's complex, high-tech offerings on a spa service menu (or any other printed collateral)?
Clients want to know the end result of this treatment, so calling this a microcurrent non-surgical face-lift is the most effective way to put it on the menu! Your clientele will be excited to read that this treatment tightens the skin, reduces the appearance of wrinkles, tones and firms the muscles, and gives the face a younger, more lifted appearance!

-What are some effective ways a spa owner could market these offerings?
The best, and most convincing way to market a microcurrent treatment, is with before and after images of the clients who have had it. The results speak for themselves!

-Who should the target client be? 

The ideal client for a microcurrent procedure is anyone over the age of 21, who may be concerned with wrinkles, loss of skin tone, muscle tone and elasticity, as well as clients complaining of an overall droopy appearance - sagging jowls, flat cheekbones, and pronounced nasolabial folds.



-Since serial treatment is often advised, do you have any tips for getting clients to re-book services?
A series of 6 treatments, spaced about 2-3 weeks apart is ideal. The best way to promote this package, is by giving a discount when the client pays upfront. You may also consider counting the 6th treatment as complimentary, when 5 are purchased upfront at regular price.

-Any other tips spa pros could use to get the word out about your device?
Since this microcurrent non-surgical face-lift is ideal before special events, it is a great idea to network with make-up artists, to coordinate providing services before weddings, parties, and photo-shoots. Another great way to promote the service is to place your flyers at photo-studios, hair salons, and at bridal shops.

-What are the best ways to educate spa pros on how to perform services using your device?
The best way to master this treatment is by taking a workshop class from the device manufacturer. Many companies offer free classes at trade-shows, as well as group demos at their headquarters. Personally, I am an avid advocate of trying everything on myself, before putting it on the spa menu for my clientele. This way you will be familiar with the sensation of the machine, and experience its benefits first hand!

Making Skincare Easy as 1- 2 -3 - A Daily Regimen Everyone Can Keep Up!

Have you ever stopped yourself from purchasing specialty skincare products because you thought it was "too much work"?  I hear this all the time, and even some of my distributors confess that they can't seem to motivate their clients to buy items they are not familiar with. I'd like to challenge this notion, and let you know once and for all, that taking care of your skin is easy as 1 - 2 - 3!

First of all, I can't emphasize enough, the importance for taking care of the neck and décolleté daily! Every time I say "the face" I mean "the face, neck, and décolleté" because it is all a cohesive part of our appearance when we first meet someone. This is the face we want to show the world! Youthful, glowing, supple, fresh, and well-rested are the adjectives I like to attribute to a beautiful face, right?

1. CLEANSE

This is a no-brainer, but many of you will be surprised to learn how often we write-off specialty cleansers, because we doubt their importance! Cleansers are a crucial step in your daily regimen, and I advise you to make sure you're using the correct cleanser for your skin type. If you tend to have dry skin, select a milky cleanser, if you have oily skin, a foaming cleanser will be best, and if you are acne-prone, I suggest a cleanser with Salicylic/Glycolic Acid. Cleanse your face twice a day (even if you're tired, and sleepy!)

2. APPLY SERUM

This is essential if you want to target wrinkles, and deliver active ingredients deep into the skin! Serums have small water-based molecules that penetrate the skin, and go to work reducing fine lines, and crow's feet! Select a serum with peptides if you are worried about wrinkles, a serum with alpha arbutin if you are trying to get rid of hyper pigmentation, and a serum with collagen boosting Trilogen, if you want to plump and firm inelastic skin.

3. APPLY CREAM

Applying moisturizer is essential after serum application. This step ensures that the serum doesn't evaporate, and provides a double layer of anti-aging peptides! Choose a light moisturizer to allow your skin to breathe, such as a hyaluronic peptide creme, or an antioxidant leave-on mask at night. Make sure the cream doesn't contain mineral oil, fragrance, parabens, or chemicals!

See how easy skincare can be? I guarantee you, this 3-step program will be a pleasure to keep up, and give you beautiful skin for years to come!